Lincoln/Broadway Self-Guided Walking Tour

Stop 10:  Broadway at Archer Place (Goodwill Building)

Topic: Three Rules Department Store 

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Stop 10 - Story.m4a

Another notable building was called “The Emporium” and was built by architecture firm “Fisher & Fisher” in 1912. Soon after Homer Cones put a branch of this Department store “Three Rules” into the space. The store was called “Three Rules” for its promise of good articles, modest profit and one price for all.  When Jones retired, his brother turned "Three Rules" into the “Broadway Department Store” in January of 1920. The Broadway Department store was an old fashioned shop. It deliberately did not have cash registers. The clerk took the money from the customer and placed it within the sales ticket in an aerial trolley which went to the cashier on the mezzanine. Change and the receipts came back the same way. This, the store emphasized, showed its commitment to service over high-volume turnover. For some years, JC Penny’s and other department stores used the same technique.”⁹ “The Broadway department store always had some attraction. At times it screened free films outdoors, and invited people from throughout the city to listen to concerts by the South Broadway Band. It’s promotions attracted up to 5,000 potential customers at a time. 

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Stop 11- Introduction.m4a

Three Rules Department Store (Now Goodwill) - Denver Public Library Special Collections  Call Number: X-24032 - “Three Rules” - 1910 

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